Catalonia International explains the Consortium's activity to foreign students of International Relations

External projection, good practices, cultural exchange and social networks: these are some of the topics that were discussed in the session that Jordi Arrufat, project manager at Catalonia International, gave to foreign students of the master's degree in International Relations at the ESEI International Business School in Barcelona.

The session took place at the headquarters of Catalonia International and served to present the academic principles from which the Consortium derives its activity and how to carry it out in a positive way, highlighting practices such as active listening, advocacy and cultural exchange.

There use of social networks as a tool for external projection was also an element of debate, with examples of good uses and content, such as the iconic @sweden in X. Arrufat explained which networks Catalonia International uses and mentioned campaigns such as #BooksAndRoses. The talk ended with advices on how to use social networks for external projection and the importance of acting professionally in an increasingly changing and uncertain world.